IDDASS
Description
IDDASS is a software library analysing the user's behaviour during a shopping session in a physical store. The innovation lies in the high accuracy in which the behaviour patterns are recorded. IDDASS will be integrated in a loyalty application running on smartphones, and combine its data with the one coming from existing e-commerce statistical analysis tools. It will combine the online and offline data, allowing to know more about the customer lifecycle experience: the user is followed through her/his whole experience, from the website to his interaction with his environment through the mobile loyalty app that rewards her/him with digital bonuses.
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