Tribune de Genève: My opinion about ZMS, the app meant to replace SMSs

InZair is a company based in Geneva that invented the ZMS, a spatial messaging system meant to replace the SMSs in the future. A very good application, but how such a small company (today 7 employees) could provide all the marketing efforts needed to achieve their goal: Widespread ZMS around the World? Discover my opinion about it at http://www.michelderiaz.com/press/20120423_TdG.pdf.